This year’s HBCU Design Challenge theme is Harmony of Hues: A Symphony of Colorful Narratives in Black Artistry and Heritage. Students are challenged to create a visually stunning and culturally rich design that embodies the essence of Black artistry and heritage. Designs should incorporate vibrant hues, dynamic patterns, and symbolic elements that reflect diversity, harmony, and creativity as an expression of Black culture through color. They should also evoke a sense of pride, rhythmic expression, and celebration of the rich narratives found in Black artistry.
Prizes:
First Place Winner – $4,000 scholarship
Seven (30 min) virtual mentoring sessions
- All-expense paid two-day visit to our home office in Texas to shadow members of the JCPenney design team
- The possibility for their design to be included in the 2025 Black History Month and/or Juneteenth JCPenney Hope & Wonder brand collections, sold in select JCPenney stores and online, with 100% of net profits benefiting a key nonprofit partner.
Second Place Winner – $2,000 scholarship
Seven (30 min) virtual mentoring sessions
- All-expense paid two-day visit to our home office in Texas to shadow members of the JCPenney design team
Key dates:
February 20, 2024 – Submission window opens
April 21, 2024 – Submission deadline
June 3, 2024 – Finalist will be notified
June 19, 2024 – Winners will be notified
Early 2025 – Winning design promoted in stores
